Strategic packaging enables businesses to influence consumers, cut costs, build brand recognition and drive long-term ...

Packaging shapes consumers’ split-second decisions by conveying quality, usability, brand values and sustainability while ...

The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.

Packaging is a strategic tool that drives revenue, efficiency and brand value across physical and digital channels.

Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

Manufacturers spend more than $150 billion a year on product packaging, or roughly 7 to 10 cents of every dollar that goes into a product. Much of that is designed to make goods attractive, protect ...

When we think of packaging as a branding tool, we tend to think of amazing retail packaging like Apple's. The electronics firm maintains a secret "packaging room" where hundreds of potential package ...

In this article, we take a look at the 20 biggest packaging companies in the US. You can skip our detailed analysis of the packaging industry and go directly to the 5 Biggest Packaging Companies in ...

In the mid-to-late 1800s, shoppers interested in purchasing many everyday products—from flour to crackers to pickles—usually had to ask store attendants to fish what they wanted out of a barrel for ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...