Paramount Skydance on Wednesday said that it would offer live, in-game programmatic buying for select commercial units in what it called 'marquee sporting events,' starting January 24 with the debut ...
UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events backed by Paramount Skydance,. The company said Wednesday it would offer ...
NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game programmatic buying for select commercial ad units within marquee sporting events.
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