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Pepsi’s Super Bowl Ad Stole Coke’s Iconic Polar Bear and Broke the Most Important Rule of Branding
For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...
In a new ad slated to air during Super Bowl LX on February 8, Pepsi lures a Coca-Cola stalwart, a figure meant to be seen as ...
CBS and Pepsi are teaming to put a video ad inside issues of Entertainment Weekly magazine. The ad is a significant component of the network’s multimillion-dollar fall television marketing push. A ...
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Cold drink giants campaign war: Pepsi takes jab at Coca-Cola's 'half time' campaign with its 'any time' ad
Pepsi and Coca-Cola's humorous advertisement war has once again begun with PepsiCo's new "Any time is Pepsi time", making a direct aim at Coca-Cola's 'half-time' campaign. Launched months ago, ...
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