Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. In marketing ...

As macroeconomic factors squeeze personal budgets nationwide, perceived value has emerged as one of the primary factors shaping consumers’ quick-service restaurant choices and habits.

In today’s ever-changing economic landscape, restaurant owners and foodservice operators face the challenge of providing value while maintaining profitability. Rising costs, changing consumer ...