Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to ...

Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward ...

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface. Google's automated Performance Max campaigns now show detailed ...

Google Ads seems to be bringing the ability to do campaign level audience exclusions to Performance Max (PMax) campaigns. A new Data Exclusions feature is showing up for some advertisers under ...

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...