In a well-lit storefront along the main drag of Washington D.C.’s upscale Georgetown neighborhood, Olfactory NYC CEO JJ Vittoria stands in front of a wall of perfume bottles. The store is bustling ...

What would your scent be if you were to put the essence of you into a chic fragrance bottle? That’s the million dollar question Joseph Vitorria aims to answer with his custom fragrances from Olfactory ...

If you want to do more than wine and dine next time you’re strolling down Newbury Street in Boston, then stop by Olfactory to make your own custom scent. Founded in New York City by JJ Vittoria in ...