Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

In today’s rapidly evolving professional landscape, effective communication serves as a critical career cornerstone, particularly for Black professionals navigating complex workplace dynamics. The ...

Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...

Effective communication is at the heart of every successful organization, but the strategies used can vary significantly depending on business size, type, and goals. Whether you're running a small ...

New businesses face the critical challenge of distinguishing themselves from established brands with loyal followings. While it may be daunting to take on industry giants as a newcomer, the right ...

In an influencer-heavy property market, the brokers who endure are those who treat marketing as strategy, not spectacle.

Opinions expressed by Entrepreneur contributors are their own. Marketing is a very important part of running a business. To succeed in the competitive world, you need a strong marketing strategy that ...

Student Life Communication and Marketing supports the Division of Student Life with strategic communication and marketing needs. We collaborate with departments to develop and implement communication ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

Following a national search, Bucknell University has announced the appointment of Kristine A. Brown, a communications and marketing leader with more than two decades of experience spanning higher ...

In Ghana, professionals called into marketing, PR, sales, business development, and communication roles often find themselves ...