Google Ads is significantly increasing the negative keyword limit for Performance Max (PMax) campaigns, raising the cap from ...

As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our ...

Google's unveiling of Performance Max (PMax) in 2021 appeared to offer marketers the ideal solution—the ability to enhance marketing efficiency, elevate performance, and yield superior returns on ...

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth.

Google's Ad Liaison, Ginny Marvin, posted a X/Twitter thread clarifying some of the confusion about brand safety controls & reporting supported in PMax, Performance Max campaigns. Ginny Marvin wrote, ...

Understanding the interaction between Performance Max (PMax) and Search campaigns can be complex. Determining whether PMax cannibalizes Search ads is particularly ...