Understanding the interaction between Performance Max (PMax) and Search campaigns can be complex. Determining whether PMax cannibalizes Search ads is particularly ...
Performance Max campaigns are the pinnacle of automation in PPC, so it’s no surprise they continue to be a major topic of debate for PPC professionals looking to balance time savings with peak ...
Change is the only constant, especially in digital advertising – and you’ve probably heard some whispers about Dynamic Search Ads (DSA) taking a backseat to Performance Max (PMax). While Google hasn’t ...
Microsoft confirmed the timelines for the introduction of key automated features like conversion value rules and video assets to Performance Max. Additionally, the tech giant provided additional ...
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