WASHINGTON (AP) — It would take almost 14 days of eyes glued to the television to watch all the feel-good Hillary Clinton ads that have aired since the general election campaign began last month.

Across nearly every group, when people feel genuinely recognized on the screen -- meaning they feel represented in the message -- they have more positive thoughts about the ads viewed, according to a ...

Ads that feature positive emotions, like happiness, are not always the best way to reach consumers, according to a new study in the Journal of Consumer Research. Authors Loraine Lau-Gesk (University ...