Staying positive can cut the risk of memory loss in middle age, a 16-year study suggests. Researchers tracked more than 10,000 people aged over 50 and found those with higher levels of wellbeing were ...

You may not realize it, but each time you recall a memory—like your first time riding a bike or walking into your high school prom—your brain changes the memory ever so slightly. It's almost like ...

Revisiting traumatic memories can take a toll on mental well-being, leaving individuals vulnerable to emotional distress and cognitive impairment. However, groundbreaking research reveals a promising ...

Researchers have discovered the molecule in the brain responsible for associating good or bad feelings with a memory. Their discovery paves the way for a better understanding of why some people are ...

Being able to emotionally tag important experiences as either positive or negative and to remember those associations is one of the great achievements and marvels of evolution. When our ancient ...

Forbes contributors publish independent expert analyses and insights. author of Chained to the Desk in a Hybrid World: A Guide to Balance. As we age, there’s a natural decline in memory over the ...

The memories of experiences are more important to future customer loyalty behaviors than what actually happened in the experience. This is the harsh reality of customer experience and a pivotal aspect ...