One inexpensive option is sending postcards printed with promotional info. The good news is that you no longer have to rely ...

What do you mean the post office won’t let me mail it this way? Almost every day we get this question from a client. Since the post office has made mailing very complicated, there are many times that ...

Editor's note: Richard Geller's column, Marketing Madness, appears regularly on the DrBicuspid.com advice and opinion page, Second Opinion. Here are the five secrets of successful postcard direct mail ...