Arbitron SVP of Engineering & CTO Dr. Taymoor Arshi says the audience research firm intends to test its new “PPM360” this year and hopes to deploy it in the field in 2011. “Our plan is to drive an ...
Not revealed at the fall Radio Show in the Arbitron and Jacobs Media “Goin’ Mobile” presentation I sat through was the research conducted involving Arbitron’s next-gen Portable People Meter, called ...
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