Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Marketing 21+ products, including alcohol, nicotine alternatives, cannabis and gambling apps, means walking a narrow ethical tightrope. These are strictly regulated product categories in which brand ...

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

When you use the same marketing for everyone who might buy your product or service, you're using the undifferentiated marketing approach. This is also called mass marketing and, as noted by the ...

When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

This is a long article, but gives a good overview of what the differences are between technical and non-technical products (first published in the CRC Handbook on Technology). The marketing of ...