In a notice published in the Federal Register on December 21, 2015 (80 Fed. Reg. 79277), the U.S. Patent and Trademark Office invites stakeholders to submit patent quality-related topics that they ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

In December, the U.S. Patent and Trademark Office invited stakeholders to submit patent quality-related topics that they believe should be the subject of a case study as part of a new Enhanced Patent ...

While it's been established that B2B businesses often benefit from content marketing, one type of content leads the way to more credibility (and conversion): case studies. In general terms, a case ...

Here's how to write a case study that showcases the benefits of your product or service and turn visitors into buyers, clients, or customers. Anyone can write nice things about their own brand. But ...

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...