The survey is a powerful marketing research tool to discover opinions and attitudes about your company and your competition from large numbers of people. Surveys cost a fraction of what they used to, ...

The are a number of key benefits to conducting marketing research. These benefits are largely centered around the information companies can obtain from phone and mail surveys, or focus group ...

Market questionnaires are a form of quantitative, primary market research that can provide small business owners with specific information about their customers’ needs. Whether conducted over the ...

If you want to better understand your customers, you may find yourself thinking about putting together a short questionnaire. You might, for example, want to know how satisfied your customers are with ...

AskYourTargetMarket, a market research firm which got its start in the demo pit at TechCrunch50 (in the pre-Disrupt days), is rolling out its biggest update ever to its service. According to CEO Lev ...

Market research is a crucial component of any business strategy. Here are some of the best tools you can use in your market research efforts. Building a successful business is no easy feat, especially ...

CEO at RightMetric, a searchable library of data-backed case studies for marketers that provides quick answers to tough questions. It's no secret that marketing has become more competitive than ever ...

Iinformation that comes directly from the source--that is, potential customers. You can compile this information yourself or hire someone else to gather it for you via surveys, focus groups and other ...

AI-driven platform delivers real-time channel intelligence from software usage, spend, and buyer behavior by replacing ...

A basic role for a marketing researcher is that of intermediary between the producer of a product and the marketplace. The marketing researcher facilitates the flow of information from the market or ...

Primary market research, also known as field research, is new research that a business undertakes itself. It involves collecting new data close dataFacts and statistics collected together for ...