They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...
From theft to scanning errors, retailers are running into headaches with self-checkout after rolling out the technology aggressively over the last decade. Now, research finds another problem with self ...
The memories of experiences are more important to future customer loyalty behaviors than what actually happened in the experience. This is the harsh reality of customer experience and a pivotal aspect ...
SAN FRANCISCO--(BUSINESS WIRE)--UserTesting, the leading provider of human insights for the enterprise, reveals that brand loyalty isn’t just holding steady in 2025—it’s becoming a safe haven for ...
Customer journeys and emotional experiences turn satisfied customers into outspoken brand promoters. Customer loyalty isn’t just earned through rewards programs or sales-driven perks—it’s built ...
In today's consumer landscape, there are practically as many loyalty programs as there are brands vying for your attention. Which companies, though, have earned repeat business from their customers by ...
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Your Loyalty Program Shouldn't Just Retain Customers — It Should Grow Their Business and Yours
Too many loyalty programs operate like rusty hand-cranked machines that require immense effort for a single turn. They rest on the premise of short-term retention, a model that stalls the moment a ...
Hampton Roads businesses looking to brush up on their marketing skills can benefit from Old Dominion University’s Loyalty Science Lab. The research lab in ODU’s Constant Hall in Norfolk is dedicated ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...
Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...
Samuel Wilson serves as CEO of 8x8, with more than 25 years of experience in financial analysis, investment management and sales. Many of you can probably recall an experience of sitting in a big ...
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