Procter & Gamble Chief Brand Officer Marc Pritchard said today that marketers need to focus more on growing markets and not just their share of markets. That, he added, is “good for everybody,” and ...

The advertising sales business of Charter Communications is moving ahead with a full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The offering from Spectrum Reach is ...

Procter & Gamble, reporting strong sales and increased costs during its 2022 fiscal first quarter, will continue to invest in marketing at the same level going forward with the goal of supporting ...

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...

Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...