Add Yahoo as a preferred source to see more of our stories on Google. In and Out Burger sign - Jon Hicks/Getty Images There's a science happening right in front of our eyes as we walk down the ...

The exterior of a Chili's restaurant showing the logo - Kevin Carter/Getty Images An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, ...

Whether you're driving through your hometown or taking an exit off of the highway looking for a quick bite to eat, fast food logos are instantly recognizable. They evoke a sense of familiarity and can ...

There's a science happening right in front of our eyes as we walk down the sidewalk or peel off on a highway exit for a bite to eat. It's not just coincidental that so many of the logos and branding ...