When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. If you are a retailer, you probably already have a loyalty ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. It’s becoming increasingly clear that members of different ...

Convenience retailers can drive margins and long-term value through personalization, artificial intelligence and gamification. In this way, personalization is becoming a loyalty differentiator in the ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

In a recent deep-dive into the evolving realm of shopper loyalty, Forbes contributor Catherine Erdly made a nuanced case for a changed understanding of what loyalty means in the retail realm. "Loyalty ...

A custom, crafted onboarding message journey is the key to success. Encourage meaningful engagement; don’t hand out discounts ...

Loyalty remains a strategic priority for retailers, but traditional approaches are no longer enough. That is according to the findings of ‘How to Keep Hold of Your Customers,’ a new global study ...

AI-driven loyalty program helps retailers and manufacturers enjoy greater visibility into farmer purchasing preferences, resulting in improved product development and marketing. Farmers benefit from a ...

LITITZ, Pa., Sept. 25, 2025 /PRNewswire/ -- Listrak, the person-first marketing automation platform built to drive measurable growth for today's leading retailers and brands, today announced that it ...

BATON ROUGE, La. (WAFB) - They promise discounts on gas, groceries, and more — but at what cost? Retail loyalty programs offer tempting perks yet often come with a hidden price: your privacy. A new ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...