SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology. SAP Digital CRM offers generous features that will suit ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

Starting price: No upfront pricing for SAP Sales Cloud. Key features: SAP Customer Relationship Management (CRM) and Customer Experience (CX) products are key components of SAP Business Suite and work ...

SAP says its goal in finally delivering an on-demand customer relationship management system is to build something that's a dramatic departure from rivals' products. The software giant says its ...