Store loyalty cards compromise your privacy; the deals you love are down to your data. Even knowing the risks, I still use my store loyalty cards all of the time—but there are a few ways I try to ...

ALL FOR GOOD. WMUR AND CONSUMER REPORTS. WATCHING YOUR MONEY. RETAIL LOYALTY PROGRAMS OFFER TEMPTING PERKS, YET OFTEN COME WITH A HIDDEN PRICE. YOUR PRIVACY. A NEW CONSUMER REPORTS INVESTIGATION ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. In 2024, experiential loyalty, AI-driven capabilities and ...

Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...