Data scientist and Data, But Make It Beauty creator Madé Lapuerta explains that the blue-eyeshadow trend has been gaining in popularity since the beginning of the year. As noted in a post on her ...

With the variety of neutral eye shadow shades on the market today, it's easy to fall into a bottomless pit of muted shades in your makeup routine. That's precisely why I wore unconventional eye shadow ...

Why We Love It: The Anastasia Beverly Hills Soft Glam Eyeshadow Palette delivers exactly what its name promises: a cohesive range of warm, romantic shades perfect for creating soft, glowing looks.

With summer comes a universal want of less—fewer commitments, minimal clothing, and barely-there makeup. The attraction of the paring is down to simplification, the better to allow revelers to soak up ...