Strategic planning has long been treated as something complex, expensive and exclusive to large corporations. But for smart entrepreneurs, especially those just starting or scaling on limited budgets, ...

‘Core’ is the segment of your market where you enjoy high awareness and strong brand health. While it may seem counterintuitive to focus on the area that’s already doing well, in fact, you should ...

Forbes contributors publish independent expert analyses and insights. I advise CEOs and senior executives on leadership and strategy. As I sometimes tell my clients, I’m an executive and business ...

The AICPA & CIMA, in conjunction with the World Business Council for Sustainable Development, unveiled research on a framework to facilitate business strategy development. Dubbed the Integrated ...

Organizations today find themselves in an environment where adaptation isn’t just advantageous; it’s crucial. Those that fail to evolve in response to emerging trends and challenges risk falling ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.