The easiest way to creep on a stranger's outfit and replicate it is in Snapchat. Credit: snap, inc. Snapchat got closer to turning its camera into a full-fledged visual search engine on Thursday by ...

At its annual Partner Summit event, Snap unveiled a slew of updates that will change how creators and brands use the service. The updates include several new shopping features, such as an augmented ...

Snapchat is expanding the repertoire of its visual search with an update to a feature called Scan. Scan has been a part of the popular messaging app for awhile as a way to identify songs or solve a ...

McDonald’s and Coca-Cola are the first brands to use Snapchat Scan, an image-recognition feature that lets users of the messaging app scan logos to unlock augmented reality (AR) lenses and content, ...