Luxury has made a subtle shift in how it communicates with the world. In 2026, the most coveted signs of status are not flashy, costly, or immediately recognizable and that is precisely the goal.

The concept of a "status symbol" is deeply embedded in human behavior. We often acquire certain items or strive for particular achievements to signal our standing, success, or desirability. However, ...

The difference between wealthy people today and the upper middle class in the 90s is the wealth gap. In the 90s, more people could afford some of the basic status symbols they sought out in their ...