Overview: Brand strategy refers to companies' methods for keeping up with the times.Robust brands are based on clarity, ...

In my work advising executives from both big companies and startups, I get insight into what’s on the minds of some of the most strategic, innovative leaders in the planet. There are a few consistent ...

This is the first of three roundups of books helpful to different age groups. Next week I’ll showcase career management books for workers at mid-career. The final part will feature titles for workers ...

It’s that time of year again, and I will be alternating between publishing thematic collections of past posts and sharing interviews with authors of recent books I consider important and useful to us ...

If you’re a reader, then you already know that books come in all stripes and flavors. Whatever issue you’re working through, whatever curiosity has overtaken you, or whatever hour you’re trying to ...

Jennifer Serravallo agreed to answer a few questions about her latest book, The Writing Strategies Book. You might also be interested in the interview she did for this column two years ago, “The ...