The idea that we can be influenced by ads we don’t consciously detect is one of most intriguing in consumer psychology and has attracted a lot of attention over the years. Since the 1950s, people have ...

True subliminal advertising, where sales words are briefly flashed into films and movies, is unethical and the government does not allow this. However, in both sales and advertisements, small ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine the looming danger that advanced ...

The Australian version of Simon Cowell's The X Factorhas performed so badly that its host broadcaster has resorted to inserting subliminal advertising into other programmes to drum up interest.