Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Virginia Department of Motor Vehicles scam example. U.S. consumers lost $470 million to text-messaging scams last year, and as they become more sophisticated, more people are likely to be victims. The ...

SMS/text messaging provides a direct mechanism to reach constituents. By sending content directly to their mobile device, users are more likely to consume and appropriately react to content that has ...

Authvia has partnered with PayPal and Venmo to enable consumers and businesses to send and receive money instantly through ...

Anonymous text messages containing disturbing content — such as claiming Black Americans had been “selected to pick cotton” — were sent the day after Election Day, targeting recipients in more than 20 ...

Forbes contributors publish independent expert analyses and insights. The TCPA, a decades-old law governed by the Federal Communications Commission, prohibits automated text messages without prior ...

Researchers analyzed WhatsApp metadata to test how accurately people judge their own messaging habits and response patterns.

Text messaging shows promise for assessing smoking status and identifying lung cancer screening eligibility, particularly among middle-aged, educated individuals with medium or high income. However, a ...