For much of the past 70 years, that brand name has elicited a primary association: trading cards, particularly baseball cards. In what feels like cruel irony, New York City-based The Topps Co. Inc.

When baseball card collectors rip into packs of 2025 Bowman Baseball next week, your eyes won’t be playing tricks on you. Those Rookie Card logos are red, a change from the red, white and blue logo.

TOKYO — Steps away from Shibuya Crossing, known as the busiest crosswalk in the world, the Topps logo is branded across the entrance to a building bracketed by images of baseball cards featuring some ...

Major League Baseball, Topps, Fanatics and Nike partnered to launch a new gold MLB logo patch program. The six primary award winners from the 2024 MLB season are wearing gold MLB logo patches ...

Dan Hajducky is a staff writer for ESPN. He has an MFA in creative writing from Fairfield University and played on the men's soccer teams at Fordham and Southern Connecticut State universities.

Derek Jeter's 2015 Topps Triple Threads All-Star Game Logo Logoman Dual Patch Sports Card is catching the attention of collectors. Jeter, a legendary figure in baseball, needs no introduction. Known ...

The NCAA entered into its first NIL licensing deal allowing the use of the March Madness logo to Topps trading cards featuring basketball stars Caitlin Clark, Angel Reese, Zach Edey and Tristen Newton ...