Leads are what propel internet marketing. Since most sales these days take place on the internet, it makes sense that today's huckstering must also be done online. A lead is nothing more than a first ...

Many small businesses collect a lot of customer information, and it is tempting to create a new revenue stream by selling mailing lists and leads to brokers. When collecting personal information from ...

A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

Whether you’re reporting news or telling a story, you know you have to entice your audience instantly. There are essentially two types of leads for any story: direct and delayed. One gets to the point ...