A journey only works when the interface guides it, because without clear patterns, users loop through pages without knowing where they're meant to go next.

User experience (UX) -- the most important piece of application delivery -- is often misunderstood. That's the view of Aaron Sanders, who states that UX often gets confused with user interface (UI).

User interface (UI) design is a very well-known term, but information architecture (IA) is not. Yet, both are indispensable components of user experience (UX) design, and they are intertwined. This ...

In today’s mobile-first world, the design and functionality of a company’s app can significantly affect its relationship with users. As more consumers engage with brands through mobile devices, ...