Ube, a naturally sweet, starchy vegetable grown in the Philippines, has transcended Filipino culture and become a social media sensation.

A global hunt for ube, whose signature violet hue has taken over social media, is upending a precarious supply chain in Asia.

In the Philippines, ube is a staple. In the United States and everywhere else, it’s the trendiest flavor to hit after matcha.

Add Yahoo as a preferred source to see more of our stories on Google. Ube, a purple yam native to the Philippines, is known for its creamy texture, natural sweetness, and versatility in dessert ...

Ube is a purple yam native to Southeast Asia whose glimmering purple center, mild, sweet flavor, and coconut-like aroma have made it a popular ingredient in traditional Filipino sweets. Across the U.S ...

Our beloved ube, that quintessential and famed purple delicacy, is having a moment on the global stage. In case you missed it, ube is taking the world by storm. It’s like Japanese matcha or Colombian ...

Ube, a purple yam central to Filipino cuisine, has recently surged in popularity across the country and here on Long Island.

For the past decade Rosalie Kline has been making ube-flavored pastries out of her kitchen in Peoria. She sells ube buchi, sesame balls filled with ube paste, ube bread, sticky ube rice cake and more.

BENGUET PROVINCE, Philippines — In New York City, people line up outside a bakery before it opens to buy a brioche doughnut whose glaze shines a startling purple. In Paris, people sip purple-colored ...

Researchers have developed an advanced technique to help farmers improve ube (purple yam) production and meet growing global ...

One Sunday a month, when Petaluma’s critically acclaimed Table Culture Provisions is closed, Ube Ulan takes over the restaurant for high tea with a twist. It has many of the trappings of a traditional ...

If you’ve spent any time in Trader Joe’s or bubble tea shops in the past few years, you’ve probably come across products advertising something flavored with ube. The vibrant purple color is enticing, ...