Both customers and service providers must grasp the difference between a technology “deployment” and an “installation” to avoid shortcomings in security system usability, reliability, and operational ...

Adam Stewart, marketing director at Rakuten's Play.com, explains that understanding the true value of the customers, both online and in-store, is critical to the survival of the high street. How to ...

No event or activity in your organizational setup should ever be a constant. The way business is conducted changes with time as do your customers, prospects and their respective organizations. Buying ...

Customer success is essential for any startup, at every stage. It’s what ensures customers are engaged, adopting, and gaining value from your product. But many startups get customer success wrong.

The moment a new customer signs the dotted line committing to a business-to-business product or service, their optimism is at an all-time high. After weeks of effort and significant stakeholder ...

So while for the former you can order a product online and pick it up or return it to store – where you can speak to real humans – online brands, by their nature, often lack the organisational ...

The first three installments of the Big Data & Customer Intelligence series focused on predicting and influencing customer behavior and also looking at determining customer value. In this article, ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

“People will forget what you said, people will forget what you did, but people will never forget how you make them feel” (Maya Angelou). There is probably no other statement that expresses the ...