Opinions expressed by Entrepreneur contributors are their own. Modern loyalty and rewards programs are abundant and varied. But to differentiate your own business in today’s crowded market, you have ...

Every successful business has one thing in common: a compelling value proposition. Here’s how to create one. A good value proposition makes customers choose one product or service over another. Yet, ...

Value propositions and positioning statements are part of marketing strategies designed to differentiate companies from their competitors. A company's value proposition describes the benefits of its ...

This quote is widely attributed to Henry J. Kaiser, the son of German immigrants who became the millionaire head of a vast industrial empire. It’s also probably the simplest, clearest explanation of a ...

Today's employees are more open to exploring other opportunities than ever before. To combat this, employers must market themselves to both potential hires and current employees. An employee value ...