You might say it’s just a pigment of your imagination ...

Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

It turns out that one of the colors we see in the world every single day is actually just a pigment of our imagination — er, sorry, figment of our imagination. Scientists say it's a sort of collective ...

I’ve always been partial to blue. But if I had previously known about the color “olo,” then maybe it would’ve become my favorite instead. Pop Mech continually dives into the latest discoveries in ...