Auburn Hills — Deep inside the sprawling Chrysler Technology Center is a metal structure equipped with sensors that Stellantis NV engineers call their "virtual reality arena." Stepping into this VR ...

Car buyers today want more than a test drive and a handshake. They’re looking for convenience, transparency, and a shopping experience that feels tailored to them. Thanks to rapid advances in digital ...

PHOENIX — Vroom, the country’s largest direct online car retailer, announced plans Tuesday to open a virtual reality showroom in Scottsdale’s Fashion Square Mall. The showroom is set to open Aug. 12 ...

The virtual reality lab is located at Stellantis' CTC complex in Auburn Hills. The company says the lab helps it make improvements for workers at its assembly line stations as well as cut costs. The ...

Motorists know those teeth-clenching experiences while learning to drive. Ashley Gore wants to help make them a thing of the past.