According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut ...

The Financial Times hit an Apple news home run over the holiday season with claims the company has scaled back its Vision Pro ...

For comparison, that's less than one-tenth of the half-million Vision Pros analysts say were sold in its launch year, 2024.

Back in June of 2023, I was among one of the first 100 or so non-Apple employees to try the Vision Pro, the much-hyped mixed reality headset by the tech giant. Despite having tried my fair share of AR ...

When Apple unveiled the Vision Pro at the 2023 Worldwide Developers Conference, it declared the dawn of a new era in spatial computing. With its promise of seamlessly blending physical and digital ...

A new image shared by prototype collector and leaker Kosutami appears to show parts designed for an unreleased all-black Apple Vision headset. The image shows what seems to be a Vision Pro's left ...

Apple is releasing the first beta of visionOS 2.4 today, and it just might be the biggest update yet for Apple Vision Pro users. The update will add support for Apple Intelligence, major improvements ...

It's been a wild year for Apple Vision Pro, if slow, and it's time for Apple to step up and prove it's the future and drive customers, developers, and creators to the platform. Apple Vision Pro ...

Apple's spatial computer gets its first upgrade since 2024. The new strap can be bought separately for the original Vision Pro, too. I started with CNET reviewing laptops in 2009. Now I explore ...

Commentary: Apple's expensive headset remains something that appeals only to pros (and rich bros). There are things it does right and things it needs to improve as soon as possible. I started with ...