Luxury has made a subtle shift in how it communicates with the world. In 2026, the most coveted signs of status are not flashy, costly, or immediately recognizable and that is precisely the goal.
Three-quarters of Americans say they plan to trade down, forgoing more extravagant purchases in the future. For decades, the markers of success in America followed a familiar script: bigger homes, ...
In today's society, status symbols play a crucial role in how people perceive success and sophistication. However, what represents an achievement or a reflection of identity for many women might just ...
People have always found ways to flaunt their social status and wealth. These days, it could be a high-end vehicle or a high-end purse. It was all about the largest television or the appropriate watch ...
Our culture embodies mutually exclusive beliefs in tribalism and individual exceptionalism. Tribalism used to depend on family; over the past millennium, it increasingly has come to depend on wealth ...
Three-quarters of Americans say they plan to trade down, forgoing more extravagant purchases in the future. For decades, the markers of success in America followed a familiar script: bigger homes, ...