The B2B2C insurance concept is defined as insurance products (life, non-life, and health) offered through any non-insurance and/or non-financial intermediaries excluding the traditional insurance ...

Creative efforts are typically reserved for the visible edge of the market – supporting retail brands and delivering emotional moments – but ‘invisible’ B2B2C organizations often impact consumer ...

As B2B marketers, we’re well versed in having to explain to others, time and again, how very different B2B marketing can be to consumer marketing. “It’s not all about Facebook!” I hear myself repeat ...