Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...

Advertising and digital publishing company Inuvo has launched a suite of native ad units for mobile and desktop publishers. The ad units, SearchLinks, includes ad targeting, delivery, optimization, ...

Xaxis’ plista native advertising unit is teaming up with Jivox to enable real-time creative optimization of programmatic native advertising in North America. The companies said the partnership ...

Native ads meet people where they are. For marketers, the real challenge isn’t designing a convincing ad, it’s knowing how to design it. That’s why marketers need to understand the psychology behind ...