The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Tim Maleeny Marketers are ...

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

These rules of thumb will help your business avoid the predictability trap in 2026 and beyond. “Pick a card. Any card.” This is the familiar refrain that magicians have spoken for generations as a ...

E-commerce is more than just a channel to many companies, and more brands are adding it to their business models, with subscriptions, social selling and many other flavors of retail heating up the ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

Opinions expressed by Entrepreneur contributors are their own. Winning brands meet high-intent needs instantly, not with prolonged storytelling. Micro-moments reward usefulness, speed and context over ...