Have you ever visited a website and been dazzled by a string of emotive words, promising an array of positive outcomes, but after visiting three pages, you can’t tell what the business does? This is ...

Whether you’re writing direct mail sales pieces, a blog, a job application or copy for your website, there are certain basic rules you can follow to help you get and keep your readers’ attention -- ...

Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

Using freelance copywriters makes total sense for us here at Realise. Our client offering is wide – from interactive games and banner ads to large-scale websites. Some of these projects need a ...

The following is an excerpt from Content Is King: The Complete Guide to Writing Website Content That Sells by Laura Briggs, available now at Entrepreneur Bookstore, Amazon, Barnes & Noble and Bookshop ...

Whether responsible for the success of a Web site or merely contributors of content, marketers must understand the skills and processes required for achieving the site's communications objectives. Yet ...