Developing a great logo is a strange mix of art, science, psychology and (in most cases) a good amount of luck. In this, the first of this two-part series, we'll Explain what a logo really is Offer a ...

More than 2,000 years ago, in The Art of Rhetoric, Aristotle outlined “The Rhetorical Triangle”— Ethos, Pathos and Logos. These were, he said, the best methods to persuade an audience: Through the ...

Persuasive writing uses words to convince the reader to listen or to act. Great business writers use persuasive writing in proposals, articles, newsletters, memos, emails, requests for meetings, ...