X, the former Twitter, has added Magnite to its list of programmatic advertising vendors. Like Google and PubMatic, Magnite will be a third-party seller of the ad inventory on X, Business Insider ...

X has partnered with adtech company and supply-side platform (SSP) Magnite, to help boost programmatic ad sales on the social media platform. The social media platform hopes that the deal with Magnite ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

Programmatic advertising tends to be associated with the advertisements we see on our smartphones, laptops and smart TVs. However, this technology also allows marketers to reach their audiences via ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Programmatic ads have entered the chat … bots. On Tuesday, PubMatic announced a partnership with Kontext, a platform that uses LLMs to generate relevant ads within AI chatbots. The integration is ...

Amazon Ads and SiriusXM Media have “forged a strategic programmatic audio advertising integration” designed to provide marketers using Amazon DSP the ability to access the subscription-based satellite ...

NEW YORK—DirecTV Advertising is bringing programmatic ad sales capabilities to its linear satellite inventory in a move that it said will provide advertisers to increased inventory, scale and untapped ...

The programmatic advertising platform startup StackAdapt Inc. today revealed it has closed on a hefty $235 million round of funding, bringing its total amount raised to date to more than $500 million.

NEW YORK--(BUSINESS WIRE)-- FuboTV Inc. (FUBO), the leading sports-first live TV streaming platform, announced today the availability of programmatic pause ads. Fubo is the first Connected TV (CTV) ...