The Pantone Color Institute, an institution for color marketing and branding, has announced a new shade in its lineup of offerings: Minion Yellow. The hue is inspired by the color of the cute tiny ...

Minion Yellow is a customized shade issued by Pantone with the express purpose of promoting the current installment of a certain film franchise which opened last weekend in theaters nationwide. It’s ...

Pantone Color Institute has officially rolled out a new color inspired by the kid-friendly film franchise Despicable Me. According to Pantone's web site, this color was developed after Pantone's team ...

The yellowish hue spins off the popular minions from "Despicable Me." This file photo provided by Universal Pictures shows the minion characters in the film "Despicable Me 2." — -- A "despicable" ...

Pantone has been the industry-standard color language for 60 years. Its tools ensure that color looks the same, no matter where in the world it's printed. If you design or print physical products, ...

When I saw the two colors Pantone chose for their annual "Pantone Color of the Year", I was shocked. One is "Ultimate Gray," an eponymous representation of the color half way between white and black.