After an outpouring of hatred for Gap’s new logo, the company has announced that they’re squashing the design. This is perhaps the largest logo backtrack of recent memory — followed only by ...

Here’s an interesting argument… that Gap hoodwinked everyone into signing on to crowdsource a new logo by using their decidedly crappy “new” logo as bait: That’s right. One of the most prominent ...

Take Amazon’s logo as an example. The arrow is suggesting that Amazon has everything from A to Z and it’s smiling at the customer. FedEx cleverly designed its logo to include an arrow between the E ...