This was the third core update and fourth confirmed Google update in 2025. The December core update will take up to three weeks to rollout.

Discover Google's success through innovation, strategic product prototypes, and monetizing search engines via Google Ads, ...

Google has released the December 2025 core update, its third of the year. The rollout began December 11 and may take up to three weeks.

Google published a research paper describing how it extracts “services offered” information from local business sites to add it to business profiles in Google Maps and Search. The algorithm describes ...

Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.

A seemingly strange search result on Google, where typing the word “idiot” returned images of former President Donald Trump, sparked widespread speculation about political bias and algorithm ...