An Ideal Client Profile is a snapshot of who you serve best and why. It consists of core demographics and identity, aspirations and desired outcomes, pain points and problems, decision-making drivers, ...

I have the privilege of working with high-profile clients on a regular basis. Their expectations tend to be very different from other groups and understanding their needs will help you succeed.

When someone seeks out a professional service, they’re searching for the provider who can best address their current needs and, hopefully, provide sustainable solutions going forward. Likewise, ...

One-off projects can pay the bills, but they don't always build a business. This is what freelancers need to do instead.

It can be tricky when you start working with high-profile clients. Are there things I shouldn’t ask? Should I respond immediately? Can I tell other people about my client? These are a few questions ...

Do your current profiles accurately illustrate the experience you have and how you help your clients? Do they incorporate elements of your personality? Do they include white space? They should.

As a start-up or even an established business facing tough times, it is hard to be picky about customers. But with a little effort and thoughtful planning, you can attract more ideal customers and ...

How can I prompt clients to refer me to others? How can I prevent lost returns or market volatility from affecting my client relationships? How can I convince my client to follow my advice? Although ...

Pop quiz: What’s the difference between risk tolerance and risk profile? Risk tolerance and risk profile are often used synonymously yet are distinct constructs when determining suitable risk levels ...