What is your business's culture? Similar to the culture of a country, every business has its own unique set of values, norms and behaviors. A business's culture can evolve over time. It's evolution is ...

Most strategic plans look about 3 to 5 years into the future. Planning farther ahead than five years can be problematic. But the pressure on CEOs and boards of directors to achieve near-term results – ...

Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...